How to Buy Backlinks in Italy: A Practical Agency Guide
November 1, 2026 · LinkResellers team
Short answer
- Sites in Italy on LinkResellers: over 9,400 (over 80 Featured).
- A guest post with a link costs from €12.
- DR 40 and above from €17.
- Accept casino content: over 1,700, from €27.
- Reseller prices, payment once the site confirms and at least 12-month permanence guaranteed.
- Catalog figures as of November 1, 2026.
A practical guide for agencies and resellers buying links on Italian sites: what to check on DR, language, dofollow and topic, and which mistakes to avoid.
LinkResellers lists over 9,400 sites in Italy, and an article with a link starts from €12. That is the short answer for an agency or reseller who wants to buy backlinks in Italy without building outreach from zero: the supply is already catalogued, so the work shifts from prospecting to selection. This guide sets out what to check on each site and how to decide, using the catalog figures dated November 1, 2026.
What to check before you buy backlinks in Italy
Treat every site as a supplier you have to qualify. Six checks cover most of the risk:
- Domain Rating (DR). DR is a comparison metric, not a goal in itself. Use it to compare sites inside the same band and price level, and read it together with the other checks below.
- Audience country and domain extension. 73% of the sites in the Italian catalog are on the country domain (.it). That usually points to an Italian audience, but it is not the only option; look at what the site actually writes about and for whom.
- Language. Italian is the language of 93% of these sites and English of 5%. If the client sells to Italian readers, an English-language site with strong metrics can still be the wrong placement.
- Link type. Of the sites that state the link type, 98% say it is dofollow. Ask for the stated type and avoid assuming: a site that does not state it is a site you cannot qualify.
- Topic. A relevant article on a site about the same subject is easier to justify to a client than a generic post on an unrelated site.
- Turnaround. The catalog shows the turnaround of every site, so check it against the campaign deadline before you shortlist.
Over 80 sites are Featured, meaning the owner deals directly with LinkResellers. Your process does not change: you still check the same things.
The Italian catalog at a glance
| DR | Sites | From |
|---|---|---|
| 0–19 | 4,200+ | €12 |
| 20–39 | 2,600+ | €14 |
| 40–59 | 1,100+ | €17 |
| 60–79 | 300+ | €17 |
| 80–100 | 60+ | €37 |
Catalog figures as of November 1, 2026.
The DR band with the most sites is DR 0-19 (over 4,200), and the lowest starting price, €12, is in DR 0-19. Above that, DR 20-39 has over 2,600 sites from €14, DR 40-59 has over 1,100 from €17, DR 60-79 has over 300 from €17, and DR 80-100 has over 60 from €37. Over 1,700 sites accept casino content, from €27.
Matching the site to the client's goal
Start from the client's audience, not from the price list. A local service business needs pages that Italian readers actually visit; a brand targeting English-speaking buyers may reasonably look at the 5% English-language group. DR matters most when you are choosing between otherwise comparable sites, not as the first filter.
On a tight budget, the DR 0-19 band gives you the largest pool and the lowest entry point, from €12. For a client who needs stronger domain metrics, the DR 40-59 and DR 60-79 bands both start from €17, so the decision between them should come down to topic, language and audience rather than price alone. Volume rarely solves a relevance problem: ten off-topic links are harder to explain than two well-matched ones.
Casino content is a separate case. Over 1,700 sites accept it from €27, but before you order anything in that vertical, confirm with the client that the project is permitted in the markets it targets and check the local regulation that applies.
Mistakes agencies make when buying Italian links
- Selecting on DR alone and ignoring language, topic and audience.
- Assuming every link is dofollow instead of checking the type the site states.
- Buying high-DR placements for a local client whose buyers never visit those pages.
- Mixing casino placements into a non-casino campaign without a written justification.
- Skipping the turnaround check and then missing the client's deadline.
- Ordering without a shortlist: compare several sites per placement so the choice is documented.
Ordering on LinkResellers
Every site has a public price shown before ordering, with no quotes and no haggling, and there is no upfront payment: you pay once the site confirms the placement, by PayPal, bank transfer or USDT. Link permanence is 12 months in writing; LinkResellers monitors the link and, if the site removes it early, places it on an equivalent site or refunds the remaining months. To see the full catalog, with the price, DR, language and turnaround of every site, an email is enough: you get a 6-digit code and sign in, no password. You can also ask for a site that is not in the catalog: LinkResellers asks the site for its price.
If you want to see the current list and apply these checks yourself, the LinkResellers catalog is the place to start.